Digital campaign for Yorkshire Tea that allows tea drinkers to have their mugshots analysed by an AI brewbot to gauge the hue of their tea.

This was an idea I cold pitched to Yorkshire Tea, and after they bought into it, designed and developed the app, working closely with their in house marketing team.

Read the case study.

Three years experience working as a Senior Creative Technologist within Twitter Next, Twitter's in house brand creative team.

I was responsible for rapidly building prototypes bring ideas to life before pitching to brands and acting as technical project manager for campaigns that made to production.

Created a working prototype in three days that allowed users to upload photos and then returned results based on machine learning analysis of the uploaded image.

Used Next.js as the front end framework and models from Teachable Machine for the machine learning.

I worked closely with VCCP on a world first, a Twitter only presale for limited edition Twirl Orange bars.

Acting as Twitter Next's technical lead, I helped execute a campaign that combined live dynamic video and the Twitter api to deliver a unique experience that could only have been executed on Twitter.

In April 2020 I created a Twitter version of Who Wants to be a Millionaire.

Over 30k users took part, with amazingly positive feedback , one user even called it, "An INCREDIBLE commitment to the entertainment of strangers on the internet". As a result we saw many brands successfully adopt the format for their own content.